El Lissitzky Essay Example | Topics and Well Written Essays - 3500 words

El Lissitzky - Essay Example He designed several exhibition display and propaganda for the Soviet Union and experimented with several techniques and styles that set him apart from other artist, in creativity, and later paved a niche for him through the 20th century (Lissitzky-Kuppers, 1980; Stedelijk Van Abbemuseum and El Lissitzy, 1990). Lazar Markovich Lissitzky, a Jew, started as an artist early in life copying and illustrating Yiddish children's books. His efforts were basically aimed a promoting the Jewish culture in Russia, in line with the several changes taking place after the country's anti-Semitic laws were repealed. Starting at the age of 15, he began teaching, a duty that he never strayed far away from, for the most part of his life (Friedberg, 1987). He taught in a variety of positions, schools, and artistic mediums, spreading and exchanging ideas at a rapid pace. The ability to imbibe people's ideas and at the time same influencing them, was his unique trait. This trait was exhibited when he met and worked with Malevich in heading the suprematist art group UNOVIS, when he developed a variant suprematist series of his own, Proun, and further still in 1921, when he took up a job as the Russian cultural ambassador in Weimar Germany, working with and influencing important figures of the Bauhaus and De Stijl movements during his stay (Stedelijk Van Abbemuseum and El Lissitzy, 1990). Also, in his later days, he significantly influenced and brought several innovations to the fields of typography, exhibition design, photomontage, and book design. He produced several internationally recognised works. This continued until his deathbed, where in 1941 he produced one of his last known works - a Soviet propaganda poster rallying the people to construct more tanks for the fight against Nazi Germany (Lissitzky-Kuppers, 1980). However, the entire career and works of El Lissitzky was inspired by his belief that art should serve the needs of the society and that the artist should be an agent of change. From this perspective, it can be argued that his innovations in the world of art were driven by his resolve to serve societal needs, or affect the lots of the people, giving his devotion to the communist movement (Lissitzky-Kuppers, 1980; Stedelijk Van Abbemuseum and El Lissitzy, 1990). This essay therefore, intends to examine the life and work of El Lissitzky with a view to analysing the impacts and effects that the ethical and ideological views prevalent during his days, especially during the Russian Revolution had on his approach to art and design. To achieve this purpose, this essay will be structured thus: the first section of this essay shall briefly describe the history of El Lissitzky and the rise of the Proletarian Culture to provide a background understanding of his early days and perhaps his motivation. The second section will describe the several popular works of this artist and attempt to critically examine the influence of the prevalent soviet ideological of the time, on such work of art. Also, by looking at how his approach to art and design metamorphosed from the early days of illustrating Yiddish books to his later days in typography, on would gain an insight into how prevalent ethics and ideological perspectives influenced his approach to, and

Nietzsches Revaluation of All Values Essay -- Philosophy Nietzsche Es

In the nineteenth century, popular philosophy - particularly the Hegelian dialectic - professed that mankind was developing in an upward direction, becoming more angelic as it were. Man's moral laws were more advanced, as support for democracy and equal rights were beginning to become popular. However, Friedrich Nietzsche believed that mankind was entering a downward spiral towards complete decadence. Modern man, with its 'advanced' morality, was, in truth, decaying on the inside. Claims of morality merely masked modern man's decay: he is veiled behind moral formulas and concepts of decency?. [not] to mask human malice and villainy?. [but] it is precisely as tame animals that we are a shameful sight?. The European disguises himself with morality because he has become a sick, sickly, crippled animal that has good reasons for being ?tame?. [GS 352] Nietzsche believed this to be a form of nihilism because mankind valued precisely what was halting his advancement. With this in mind, Nietzsche began his bold movement towards the revaluation of all values. We need a critique of moral values, the value of these values should itself, for once, be examined?. [What if] morality itself were to blame if man, as a species, never reached his highest potential power and splendour? [GM P 6] In this essay I will first look at several reasons for the necessity of a revaluation of all values. Then I shall look at Nietzsche?s conception of the ?noble? and how through egoism, they can undertake the revaluation of all values. Nietzsche?s most famous statement is, without a doubt, that ?God is dead? (GS 108/125, Z P 2, etc.). Through many years of being quoted, contemporary society seems to have lost the significance of such a profound statement. Perhaps the most frightening aspect of this statement is that ?we have killed him - you and I. All of us are his murderers? (GS 125). It is important to remember that Nietzsche did not believe this to be a literal event. Instead, he explains ?that the belief in the Christian god has become unbelievable? (GS 343). Such disbelief has begun to cast morality, indeed mankind?s meaning, into doubt. Without God, how can universal moral truths be justified? Where is the meaning of man? What were we doing when we unchained this earth from its sun? Whither is it moving now? Whither are we moving? Away from all suns? Are we not plung... ...ss that of all, all! [GS 335] Nietzsche believed that the ego is very important for the revaluation of values. It provides a person with the proper attitude to look within himself and determine those values that are in accordance with personal well-being. The ego also gives the person the conviction to act upon them. In the end, Nietzsche began to perceive that his ?wicked thoughts? on the revaluation of all values were themselves becoming eternal truths: ?you have already taken off your novelty, and some of you are ready, I fear, to become truths: they already look so immortal, so pathetically decent, so dull!? (BGE 296) Nietzsche implies that his views on issues might not be correct, such as when he claims ?assuming that it is now known at the outset how very much these are after all only - my truths? (BGE 231) before beginning a sad tirade on women. The danger of stating a method of creating truth that is indefinite is that certain aspects will be cast into truths in the future, much against the spirit of Nietzsche. While his elitist views might seem extreme, perhaps he is only offering his truth to creating meaning, and it is our individual duty to come up with our own.

Conservation in the Peak District National Park

Conservation in the Peak District National Park involves more than preventing damage and leaving the countryside alone. Management is needed to maintain the variety and interest of the landscape. This involves * Looking after the best features of the landscape, eg well maintained moorland and listed buildings. * Improving neglected features eg rebuilding stonewalls and replanting woodlands. * Managing development so that damage is limited eg building and recreation activities. (2) Extent of Activity Now English Nature has designated 3.4% of the Park as Sites of Special Scientific Interest (SSSI). These SSSI's cover 23,862 hectares of the Peak District. In these areas, manages must consult English Nature before making any changes which would adversely affect the Nature Conservation interests. The Derbyshire Dales National Nature Reserve includes parts of 5 limestone dales and is managed by English Nature. Country Wildlife Trusts manage reserves totalling 300 hectares. (3) Policies Governing Activity Many organisations are involved in the Peak District National Park these are, * English Nature- the official body responsible for promoting nature conservation nationally. * English Heritage- responsible for archaeology and the built environment. * Peak Park Joint Planning Board- they formulate the conservation policy for the Peak Park. * National Trust, RSPB, Wildlife Trusts- are all also involved with the decisions about the Park. The forestry commission and water companies own large areas of the Peak Park. (4) The Benefits/Importance of Conservation Conservation protects the land from being eroded by overgrazing and tourism. As well as this it monitors development so no unsuitable buildings are built which may spoil the traditional settlements and landscape within the Park. Conservation helps to protect wildlife in particular rare species, which may only be found within the Peak Park. For e.g. Grouse and Sphagnum moss. Conservation protects the characteristics of the Park by encouraging farmers to carry out traditional activities, such as dry stone walling. All of this means that as many people can enjoy the Park as possible but most importantly it's beauty can be viewed by future generations. (5) The Future In the next 50 years we would like to see a continue in the protection of the Peak Park as a living and changing environment. However in order for the park to fulfil it's main aim, which is to show the diversity of life, to provide a beautiful place for city dwellers to visit and to limit development in order to sustain the natural environment restrictions on certain activities must be enforced. We would like to discontinue the use of quarries, as quarrying causes unnecessary noise and air pollution and causes great scars in the natural landscape, which can never be totally repaired. As this is not appropriate as a large majority of Britain's limestone and Fluorspar is provided from the Peak Park, we would not allow any NEW quarries to be started. We would like to limit tourism to such a degree that erosion and damage caused by recreation would be stopped, however once again this would not be possible. It would be more reasonable to limit tourism to certain areas, which may be maintained when required or a small charge in place in order to repair any damage caused. The small roads and villages were not made for the amount of traffic, which is currently running along them. So many cars cause much pollution, which is likely to affect the quality of air. For this we would like to introduce a ban on private transport and would like to see an improvement in park and ride schemes and public transport! The traditional activities of current farmers should be maintained to show the culture of the county side and the slower pace of life. Fertilisers should be positively rejected as these would soon damage the delicate balance of the current Peak Park. Small developments are fine but any major ones, which would spoil the natural feel of the Peak Park, should not take place. We must strive to provide a beautiful place for people from cities to visit and enjoy, however at present it seems that people are wrecking the very place they have come to admire!

Sweet Quotes

There are some words that touch our heart in a very special way. They make us say, Aww! That was so sweet! On this page, I have some really sweet quotes with a hint of innocence, a dash of love, and oodles of attitude in them. Irish BlessingsMay God give you: For every storm a rainbow, for every tear a smile, for every care a promise and a blessing in each trial. For every problem life sends, a faithful friend to share, for every sigh a sweet song and an answer for each prayer. Julie AndrewsSometimes Im so sweet even I cant stand it. Oscar Hammerstein IIDo I love you because youre beautiful, or are you beautiful because I love you? Am I making believe I see in you, a woman too perfect to be really true? Do I want you because youre wonderful, or are you wonderful because I want you? Are you the sweet invention of a lovers dream, or are you really as beautiful as you seem? SenecaThings that were hard to bear are sweet to remember. AnonymousLoving you is like breathing, how can I stop? Helen KellerThe best and most beautiful things in the world cannot be seen or even touched - they must be felt with the heart AnonymousNobody loves a woman because she is handsome or ugly, stupid or intelligent. We love becaus e we love. Lisa HoffmanLove is like pi -- natural, irrational, and very important. Jennifer TylerMy mind tells me to give up, but my heart wont let me. Oscar WildeWho, being loved, is poor? AnonymousPlease God, make my words today sweet and tender, for tomorrow I may have to eat them. Lisa MoriyamaIf a relationship is to evolve, it must go through a series of endings. PlatoAt the touch of love, everyone becomes a poet. Mother TeresaWe can not do great things. We can only do little things with great love. Satchel PaigeWork like you dont need the money. Love like youve never been hurt. Dance like nobodys watching.

My First Person - Original Writing - 1144 Words

When good students turn in an essay, they dream of their instructor returning it to them in exactly the same condition, save for a single word added in the margin of the final page: â€Å"Flawless.† This dream came true for me one afternoon in the ninth grade. Of course, I’d heard that genius could show itself at an early age, so I was only slightly taken aback that I had achieved perfection at the tender age of 14. Obviously, I did what any professional writer would do; I hurried off to spread the good news. I didn’t get very far. The first person I told was my mother. My mother, who is just shy of five feet tall, is normally incredibly soft-spoken, but on the rare occasion when she got angry, she was terrifying. I’m not sure if she was more upset by my hubris or by the fact that my English teacher had let my ego get so out of hand. In any event, my mother and her red pen showed me how deeply flawed a flawless essay could be. At the time, I’m sure she thought she was teaching me about mechanics, transitions, structure, style and voice. But what I learned, and what stuck with me through my time teaching writing at Harvard, was a deeper lesson about the nature of creative criticism. First off, it hurts. Genuine criticism, the type that leaves an indelible mark on you as a writer, also leaves an existential imprint on you as a person. I’ve heard people say that a writer should never take criticism personally. I say that we should never listen to these people. Criticism, at itsShow MoreRelatedPersonal Experience: English Composition Course622 Words   |  3 Pages Focusing in self- evaluation to improve the learning process, help me to set goals and be aware of my own mistakes. When the English Composition course started, I wanted to be able to express my thoughts and my ideas in an effective way. 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That was when I knew this is the first time in my life where I have read something that taught me more value and confidences as a women than IRead MoreThe Challenges Of Math And Science Classes Essay1169 Words   |  5 PagesWhen I was young, I anticipated, a creative person was the one who could compose rhyming poems and stories, who could draw beautiful pictures, or who could sing and dance effortlessly. I attempted to be creative several times. They were dull and lifeless. I now recognize my creativity is in STEM fields rather than in arts and humanities. I have enjoyed the challenges problems in math and science classes. And thinking to solve a problem in various ways is also being a creative. However, the schoolRead MoreCommon Grammar Mistakes . While Speaking, People Might891 Words   |  4 Pagescapitalization, incomplete sentence. First of all, in the critique paper about Title IX, the most obvious mistake is that the author use comma to link two separate sentences. For example, â€Å"In 1972 a law was created for women s rights, the law was called Title IX†. When one sentence is closed, a period should be added at end of that sentence. What is noticeable is that this mistake is at the first sentence of whole paper and continues to show up in the rest paragraphs. According to my counting, this specificRead MoreWhat Was Ambrose s View On Free Will And Grace?1507 Words   |  7 PagesGrace and Free Will 1.10) Ambrose never wrote regarding free will and grace but one can closely analyze his writings in attempt to determine a belief. Before discussing the concepts regarding free will it is first vital to understand the meaning of the term. Free will involves the ability and potential for one to be saved by God through good works; a concept found numerous times within the writings of Ambrose. It is clear that Ambrose believes people must do good in order to experience salvation. In De

The Motivation for Anguish - 887 Words

First romantic encounters by young boys are often wrought with many different emotions and illusions. In â€Å"Araby†, a portrayal of a young boy’s experience of romantic reality, the reader is witness to the narrator’s physical, emotional and chronological journey. The emotional reactions, anguish and anger, show the importance of the events in the young boy’s life. The deprecating word vanity is significant to the story’s theme, because while anguish and anger are emotional reactions, the admission of vanity is a severe moral judgment of oneself. Anguish is regarded as the key emotion in the young boy’s childhood. In James Joyce’s â€Å"Araby†, the exaggerated anguish of the narrator seems quite pretentious given the reality of his youthful†¦show more content†¦At one point the vision had become so realistic it seemed to fuse with reality for the boy, but his vision had been his alternative. The idealized image and setting fade into the harsh reality of the concrete and necessary world (Brugaletta 16). The concrete vision was proven to be too fragile for a world of a day-to-day existence. â€Å"Remembering with difficulty why I had come I went over to one of the stalls and examined porcelain vases and flowered tea-sets† (Joyce 1028). Brugaletta mentions that the pattern of relative darkness and silence remains consistent when the vision is successful (15). In order to explain the disparity, the readers should think of the narrator’s naà ¯vetà © and childish idealism as a sense of offense. â€Å"Araby† is the interpretation of a young boy’s romantic first bitter taste of reality. The young boy may have felt anguish and anger over his romantic illusion and circumstances, but the adult who looks back at himself and his desire for romance and happiness, a perception that would have been alien to his youthful self. The narrator has become embittered rather t han wiser which is a destiny from the beginning because he desires joy in an environment that forbids it. He describes the Dublin that he grew up in as a religion-haunted vale of tears (Coulthard 97). â€Å"An uninhabited house of two stories stood at the blind end, detachedShow MoreRelatedAnalysis of Paulo Coehlos â€Å"the Alchemist† and Ernest Hemmingways â€Å"the Old Man and the Sea† Based on Danah Zohar and Ian Marshalls â€Å"Spiritual Capital: Wealth We Can Live by†1523 Words   |  7 Pagesanalysis if the motivations which stimulate a man’s actions and reactions. In the book Zohar advocates that there are majorly 16 types of motivations, eight negative and eight positive, each with a numeric value. She says in the novel that when the summation of the motivations of a job is positive only then can the job lead to a sustainable development of spiritual capital. 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Strategies to Implement Sustainability Programs Free Essays

string(40) " a successful sustainable supply chain\." Strategic Supply Chain Management: Individual Assignment Table of Contents Content Introduction What is Supply Chain Sustainability? Why is Supply Chain Sustainability important? Traditional supply chain vs sustainable supply chain Advantages of Supply Chain Sustainability Strategies to implement sustainability in supply chain process Step1: Access the current supply chain Step 2 Access Environment: Current, Potential, and Future Impact Factors Step 3: Evaluation: Identifying Potential Risks and Opportunities Step 4: Extend or Re-design the Supply Chain Strategy Step 5 step 6: Implementation with the Sustainable Supply Chain Scorecard Conclusion References Page No 2 2 2 2 3 3 5 6 6 6 7 8 9 AHMG Kibria Page 1 Strategic Supply Chain Management: Individual Assignment Topic: Strategies to implement sustainability programs in the supply chain firms Introduction: Environmental issues are becoming the main concerns of many global supply chain practitioners in today’s world. In order to address these emerging environmental issues, businesses around the globe are looking for a total solution on the reduction of the waste generated from the current supply chain process. Meanwhile, implementation cost that is needed to implement these environmental issues plays a major part in their considerations in selecting an implementation strategy. We will write a custom essay sample on Strategies to Implement Sustainability Programs or any similar topic only for you Order Now Recent studies by Carter and Rogers (2008) emphasised that sustainable supply chain development in terms of social, economic, and environmental benefits should be taken into consideration in a supply chain practice. More specifically, supply chain management can be defined as the integration of the social, economic, and environmental practices within a global supply chain that provide green products, excellent services and accurate information sharing that beneficial to all employees, shareholders, business partners and the wider community. The intent of this research is to propose strategies to implement sustainability in supply chain firms. There are many different strategies have been used by the supply chain firms. This report analysed six step process approaches to implement sustainability in the supply chain process. What is Supply Chain Sustainability? Supply chain sustainability is the management of environmental, social and economic impacts, and the encouragement of good governance practices, throughout the lifecycles of goods and services. The objective of supply chain sustainability is to create, protect and grow long-term environmental, social and economic value for all stakeholders (consumers, community, government, society, employees etc). Why is Supply Chain Sustainability important? There are many reasons why companies start a supply chain sustainability journey. Primary among them is to ensure compliance with laws and regulations and to support international principles for sustainable business conduct. In addition, companies are increasingly taking actions that result in better social, economic and environmental impacts because society expects this and because there are business benefits to doing so. By managing and seeking to improve environmental, social and economic performance and good governance throughout supply chains, companies act in their own interests, the interests of their stakeholders and the interests of society at large. According to Penfield (2009) Supply chain operations are fundamental to sustainability performance and supplying for sustainability is being touted in management circles as the future of competitive supply chains. Traditional supply chain vs sustainable supply chain Conventional supply chains are more interested in serving the purpose of logistics than optimization. On the other hand a focus on sustainability aims at creating and protecting value with reference to long-term social, environmental and economic components in bringing goods AHMG Kibria Page 2 Strategic Supply Chain Management: Individual Assignment and services to the market. The primacy of operations is to adequately meet current demands while making reserves for future generations. Linton et al (2007), indicates the focus of sustainable logistics is on optimization of resources along the entire production so that final production is of the highest value at the lowest cost. There is strategic optimization of resources, reduction of wastages, as well as utilization of supply by-products. In addition, it entails a focus beyond delivery to consumers, to other areas beyond the traditional scope of supply chain management. According to IBM report (2009) supply chain management in contemporary business practice faces five key challenges: cost containment, supply chain visibility, risk management, growing market demand and globalization impacts. Conventional chains only focused on delivering the end-products and, as such, suffered diminished returns owing to the growth in market and volatile consumers. On the other hand, supply chain sustainability seeks to not only deliver the utility, but also seeks to improve social, economic and environmental performance. As such, companies and supply chain managers deliver their own interests and those of the stakeholders and the society (Misra, et al. 2010). Advantages of Supply Chain Sustainability Social Advantage – Primary benefits are derived from positive environmental and social externalities that are enjoyed by both customers and companies’ stakeholders alike. For example Wal-Mart has implemented a program that successfully minimises the waste allocated to landfill within the USA (19. 1%), and increasingly China and Brazil (52%), which has the potential to prevent 11. million metric tons of CO2 emissions annually (Wal-Mart, 2012). Financial Advantage- Companies are realizing competitive benefits from investing in supply chain efficiency, Wal-Mart generated in excess of $231million in 2011 through a combination of increased recycling revenue and decreased expenses (Wal-Mart, 2012). Enhanced supply chain security – Improvements in labour conditions has the compounded benefi t of reducing employee induced work stoppages and can positively impact a company’s ability to continuously manufacture goods and services, increasing customer satisfaction and revenue. Increased competitiveness of suppliers – Buyers increasingly interprets suppliers’ good CSR performance as a sign of strong overall management, which affects other elements of supplier development, such as quality and on-time deliveries. In the long run, suppliers that work to continuously improve their environmental and social performance will gain better access to markets and clients (BSR Survey). Strategies to implement sustainability in supply chain process In order to develop strategies supply chain managers need to consider what a supply chain strategy is, link the strategy to the competitive strategy and sustainability. The following figure shows the three important elements in order to develop a successful sustainable supply chain. You read "Strategies to Implement Sustainability Programs" in category "Essay examples" AHMG Kibria Page 3 Strategic Supply Chain Management: Individual Assignment Figure: Three areas to integrate sustainable supply chain Cetinkaya (2011) This report analyses an iterative six step process approach to implement sustainability in Supply chain firms. A systematic approach to strategy design and integration can help companies developing a sustainable supply chain to create a value proposition. This iterative six-step approach has to be seen as a cycle which should be executed regularly in your supply chain, since relevant conditions may change quite quickly and sometimes radically for example, the oil price spike of 2008. AHMG Kibria Page 4 Strategic Supply Chain Management: Individual Assignment Figure: Steps of a sustainable supply chain strategy Cetinkaya (2011) Step1: Access the current supply chain: Step 1 aims to take stock of the current state of company- and supply chain specific characteristics regarding strategy, resources, and current and planned practices. It is mainly concerned with internal factors and considers elements which are usually within the control of a company. It seeks to discover whether there is a common strategic alignment, and whether the goals of each strategy element are integrated, aligned, and complementary. A company’s own supply chain strategy which is not aligned to the corporate and cross-company supply chain strategy cannot be sustainable. Potential short- and long-term goal conflicts can rapidly become serious barriers to implementing a sustainable supply chain along its members; especially if the supply chain is required to adapt quickly to change. The analysis also shows if top management commitment is given within the individual companies and the supply chain. In summary the findings from this step are: ? ? ? ? The existing corporate and competitive strategies The sustainability strategies (if sustainability is not already part of the corporate strategy) The company-specific supply chain strategies, and finally The cross-company supply chain and collaboration strategy Cetinkaya (2011). AHMG Kibria Page 5 Strategic Supply Chain Management: Individual Assignment Step 2 Access Environment: Current, Potential, and Future Impact Factors The second step of this process deals primarily with what is changing in the business environment, what kind of scenarios your company will face in the medium and long term, and finally, what the main driver of change may be. This will lead, together with the analysis from step 1, to the definition of potential risks and opportunities for your supply chain strategy in step 3. Supply chain input resources such as fuel, energy, and natural resources nowadays deserve close attention in supply chain management logistics. The trend of rising prices and increasing scarcity make input resources major risk management factors in an economic perspective, especially when a company runs cost- and energy-sensitive supply chains. Understanding and forecasting input resource-related information helps in developing a sustainable supply chain strategy Cetinkaya (2011). Step 3: Evaluation: Identifying Potential Risks and Opportunities: After analysing first two steps of this process it is easier to identify potential risks and opportunities to implements sustainability in supply chain process. Supply chain firms can use framework to access supply chain capabilities in the context of the scenarios identified in the step2. The assessment then serves to determine supply chain specific Threat-OpportunityProfile. Companies need to understand the cause-and-effect relationships between potential success factors to undertake evaluation. For example, companies should be able to estimate that the regionalization of procurement structures in response to an oil price increase would be likely to reduce transport costs Cetinkaya (2011). Step 4: Extend or Re-design the Supply Chain Strategy Based on the Threat-Opportunity-Profile, now it is possible to define strategic gaps on the route to a sustainable supply chain; gaps between current supply chain strategy and the changing business environment. The greater and more relevant the potential risks and opportunities, the larger will be the gaps, and the greater the need to act and make strategy changes. At this stage the following strategic programs can be distinguished: 1. Compliance- to obtain the benefit and competitive value of reducing and managing risk. 2. Process-Re-engineering- to obtain the benefit and competitive value of improving productivity and efficiency and in consequence, of reduced supply chain costs, increased resource productivity, and reduced environmental impacts. 3. Restructuring- to obtain the benefit and competitive value of the long term and fundamental improvement of effectiveness and early prevention of risk. 4. Innovation- to obtain the benefit and competitive value of differentiation. 5. Progression- to obtain the benefit of first mover advantage, and establishing market entry barriers Cetinkaya (2011). AHMG Kibria Page 6 Strategic Supply Chain Management: Individual Assignment Step 5 step 6: Implementation with the Sustainable Supply Chain Scorecard: After completing step1 to step4 companies must be able to develop appropriate scope of strategic vision and determine the right actions to align supply chain strategy to the changing business environment. These findings have been incorporated into the reformulation or redesign of existing supply chain strategy and the associated objectives. Now, the following step will show how to implement them. This research analyses â€Å"Balanced Scorecard† developed by Kaplan and Norton from 1990 in order to show implementation of findings from stage1 to stage4. Figure: The Kaplan/Norton Balanced Scorecard Cetinkaya (2011) The Balanced Scorecard is a (performance) management system providing a framework to translate a strategy into balanced operational terms via objectives and measures, organised into four different perspectives: financial, customer, internal business process, and learning and growth. The measures represent a balance ? Between external measures for shareholders and customers, and internal measures of critical business processes, innovation , and learning and growth. ? Between the outcome measures – the result from past efforts- and the measures that drive future performance, and ? Between objectives, easily quantified outcome measures and subjective, somewhat judgmental, performance drivers of the outcome measures. Scorecard: the financial perspective: Assess social and ecologic activities accurately from the economic point of view. Scorecard: the sustainability perspective: Link financial figures with customer needs. Extend this link by the environmental and social perspective. AHMG Kibria Page 7 Strategic Supply Chain Management: Individual Assignment Scorecard: the supply chain perspective: Incorporate tactical and strategic decisions along the end-to-end supply chain. Collaborate with your sales and product development departments and partners Cetinkaya (2011). Scorecard: The learning and growth perspective: Drive supply chain wide learning. So, after analysing Balance Scorecard it has seen that supply chain companies will be able to implement their strategy and also evaluate their strategy. Conclusion This research paper described the importance of sustainability in supply chain process. It also showed the differences between traditional supply chain and sustainable supply chain, the advantages of having sustainability in supply chain process. Most importantly this research analysed the strategy to implement sustainability. In order to do that it showed a six step process which is: step1: access the current supply chain, step2: access environment: current, potential, and future impact factors, step3: evaluation: identifying potential risks and opportunities, step4: extend or re-design the supply chain Strategy, step 5 step 6: how to implement strategies with the sustainable supply chain scorecard which shows the financial, sustainable, supply chain and learning growth perspective. Supply chain companies will be able to implement sustainability in their process by following these six step-by-step processes. AHMG Kibria Page 8 Strategic Supply Chain Management: Individual Assignment References: ? BSR20, Maximizing Benefits From a Sustainable Supply Chain, BSR, March, 2011, viewed 28 September 2012, http://www. bsr. org/reports/BSR_Maximizing_Benefits_From_A_Sustainable_Supply_Chain. p df Carter, C. R. and Rogers, D. S. â€Å"A framework of sustainable supply chain management: moving towards new theory,† International Journal of Physical Distribution and Logistics Management, vol. 38, pp. 360-387, 2008. Cetinkaya, B. , 2011, 1st edn, Developing a Sustainable Supply Chain Strategy’, Sustainable Supply Chain Management, viewed at 13/11/12. http://www. pringer. com/business+%26+management/production/book/978-3-642-12022-0 IBM, 2009. The smarter supply chain of the future: Global chief supply chain officer study, New York: IBM Global Services. Linton, J. , Klassen, R. Jayaraman, V. , 2006. ‘Sustainable supply chains: An introduction’, Journal of operations management, Kaplan RS, Nort on DP (1996): The balanced scorecard: translating strategy into action. Boston, Mass: Harvard Business School Press Misra, V. , Khan, M. Singh, U. , 2010, ‘Supply chain management systems: Architecture, design and vision’, Journal of strategic innovation and sustainability, vol. , no. 4, pp. 102108. Penfield, P. 2009, Seven Steps to Implementing a Sustainable Supply Chain, Syracuse University, Charlotte. Sisco, C. , Chorn, B. , Jorgensen, P. , 2010, Supply Chain Sustainability- A Practical Guide for Continuous Improvement, UN Global Compact Office and Business for Social Responsibility, viewed at 12/11/12 http://www. unglobalcompact. org/docs/issues_doc/supply_chain/SupplyChainRep_spread. pdf Walmart Boyend 50 years: Building a sustainable future, Walmart, viewed 27/09/12 http://www. walmartstores. com/sites/responsibility-report/2012/ ? ? ? ? ? ? ? ? ? AHMG Kibria Page 9 How to cite Strategies to Implement Sustainability Programs, Essay examples