Wednesday, May 6, 2020
Shopping Malls free essay sample
PROJECT ON MARKETING MANAGEMENT SHOPPING MALL 1 MARKETING PROJECT ON SHOPPING MALL NAME: MRINMOY CHAUDHURY ENROLMENT NO: 011102003 PROGRAM: PGDIB 02 Term : 6 2 Contents 1. Introduction Pg. no. 4 What is a shopping mall? . Advantage and disadvantage Brief history Type of shopping malls Components 2. Objectiveâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 9 What are the key factors which is making shopping mall hugely successful? Effect of shopping malls on the small retailers. 3. Methodologyâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 13 4. Questionnaire â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 15 5. Findingâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 17 6. SWOTâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 26 5. Recommendations â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 29 6. Conclusion â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 35 7. Bibliography â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 37 3 INTRODUCTION Shopping malls The latest trend in the corporate universe is of the emergence of the shopping malls. Shopping malls are an emerging trend in the global arena. The first thing that comes in our mind about the shopping malls is that it is a big enclosed building housing a variety of shops or products. According to historical evidences shopping malls came into existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution. Consumers wanted a better shopping experience and this demand gave rise to the emergence of shopping malls in India. Originally the first of the shopping malls was opened in Paris. Then the trend followed in the other metros over the world, and there was a spree of shopping malls coming up at various places. In this age of mass production and mass consumption, the concepts of shopping malls is most modern method of attracting consumers. The concept of shopping was altered completely with the emergence of these shopping malls. Shopping was no longer limited to a mere buying activity it has become synonymous with splurging time and money. People simply go about roaming through the shopping mall in order to peep through the window of the shop and often ending up buying something they like. The consumers desire a combination of comfort and suitability which the shopping malls cater to, and so this format of shopping has become so popular all over the world, and especially so in India. The inclusion of amenities like restaurants, multiplexes, and car parks attract more and more crowds to shopping malls, that are considered family hangout zones. 4 Advantages of shopping malls: ? ? ? ? Increase in the growth of the organized retail sector Monumental increment in economic growth Employment generation by the organized retail sector Good competition means better products services Disadvantages of shopping malls: ? The companies with superior resources would muscle out the ones inferior to them. ? Monopolization of the organized retail sector In India, the emergence of shopping malls has mostly altered the lifestyle of the consumers. With the growth in income, changing attitudes, and also the demographic patterns favor the emergence of shopping malls. The trends to follow in the future: ? The shopping malls favor a growth in the Indian organized retail sector by 10% within 2010 ? There would be different formats of shopping malls depending on the region. 5 Brief history In the United States, people began moving to the suburbs during the 20th century. Shopping malls were built to serve consumers living in areas outside of the cities. By 1916, a shopping mall called The Market Square opened for business in Chicago, IL. The facility was comprised of 28 stores, apartments, and offices. The Market Square was located in the expensive Lake Forest suburb and is thought to be one of the first planned shopping centers in the U. S. In 1950, the Northgate Shopping Center was built in Seattle, Washington. This shopping mall boasted two rows of stores on each side of an open-air section where shoppers could walk. Two department stores anchored each end of the shopping center. The first enclosed shopping mall was Southdale Center in Edina, Minnesota which opened its doors in 1956. Up until the mid 1990s, most modern-day developers built enclosed shopping malls in order to create a climate-controlled shopping environment. Today, developers are returning to the creation of open-air shopping malls. Outlet malls, shopping centers featuring name brand retailers selling their products at discounted prices, are often built in an open-air format. Types of Shopping Malls In general, you will find only regional centers, superregional centers, and fashion/specialty centers on this Web site. Relatively few community centers were chosen, but appear here because the center may have, at one time, been considered a regional center. Only a few theme/festival centers were listed in heavily urbanized areas, such as San Francisco, because of their particular attractiveness or size. Finally, the new designation, lifestyle center, displays because of their classic-mall type appearance even though they are without a classic-mall anchor store. 6 Fashion/Specialty Centers Characterized as higher end, fashion oriented centers between 80,000 and 250,000 sq. ft. Community Centers Characterized as having between 100,000 and 350,000 sq. t. Usually two types of anchors, such as a discount department store or large specialty/discount apparel store. Lifestyle Centers A new designation that has a loose definition. Generally, its a center that does not have an anchor tenant in the classic sense (that is, a department store). However, lifestyle centers increasingly have a cinema as a major tena nt. Others have just a small collection of exclusive shops. Outlet Centers Characterized as manufacturers outlet centers between 50,000 and 400,000 sq. ft. Regional Centers Characterized as having between 400,000 and 800,000 sq. ft. Usually two or more anchors, such as a conventional department store, junior department store, mass merchant, discount department store, or fashion apparel store. Superregional Centers Characterized as having over 800,000 sq. ft. Usually three or more anchors, such as a conventional department store, junior department store, mass merchant, or fashion apparel store. Theme/Festival Centers Characterized as tourist-oriented, retail and service centers between 80,000 and 250,000 sq. ft. 7 Components of shopping mall Food court A shopping mall food court consists of food vendors offering a selection of food. At a typical food court, food is ordered at one of the vendors and then consumed at a seating area, which is normally a plaza surrounded by the counters of the multiple food vendors. Department stores A department store is a retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. Department stores usually sell products including apparel, furniture, appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewelry, toys, and sporting goods. Certain department stores are further classified as discount department stores. Discount department stores commonly have central customer checkout areas, generally in the front area of the store. Department stores are usually part of a retail chain of many stores situated around a country or several countries. 8 OBJECTIVE The purpose of doing the project is to find out: 1. What are the key factors which is making shopping mall hugely successful 2. Effect of these shopping malls on the small retailers 1. WHAT ARE THE FACTORS THAT IS MAKING SHOPPING MALL HUGELY SUCCESSFUL ? The success of modern shopping centers relies on a number of critical success factors. These factors include attainability, effortless business, service variety, ambience, price, active marketing and cleanliness,â⬠says Arto Lindblom, Professor of Retail and Channel Management at the Helsinki School of Economics. The atmosphere of shopping center created by sound registration, color scores and illumination, alo ngside with the professional concept create additional comfort for visitors which influences loyalty of buyers and their desire to pass more time in the shopping center. Honestly speaking, the competition is amplifying, and factors on which we did not reflect earlier (color, light, a sound and even smells) now act as an advantage in fighting for the buyer. 9 2. FFECT OF SHOPPING MALLS ON THE SMALL RETAILERS ? Retail trade contributes around 10-11% of Indiaââ¬â¢s GDP and currently employs over 4 crore people. Within this, unorganized retailing accounts for 97% of the total retail trade. Traditional forms of low-cost retail trade, from the owner operated local shops and general stores to the handcart and pavement vendors together form the bulk of this sector. In the absence of any significant growth in organized sector employment in India in the manufacturing or services sector, millions are forced to seek their livelihood in the informal sector. Retail trade, which has been a relatively easy business to enter with low capital and infrastructure needs, has acted as a refuge source of income for the unemployed. Organized retailing has witnessed considerable growth in India in the last few years and is currently growing at a very fast pace. A recent KPMG survey report prepared for the FICCI states that organized retail, estimated as a $ 6. billion industry in 2006, is projected to reach $ 23 billion by 2010. The share of organized retail in overall retail sales is projected to jump from around 3% currently to around 9-10% in the next three years. A number of large domestic business groups have entered the retail trade sector and are expanding their operations aggressively. Several formats of organized retailing 10 like hypermarkets, superma rkets and discount stores are being set up by big business groups besides the ongoing proliferation of shopping malls in the metros and other large cities. This has serious implications for the livelihood of millions of small and unorganized retailers across the country. Need to Regulate Organized Retail Large format retailing is controlled and regulated across the world. The experiences of Western European as well as South East Asian countries are particularly relevant in this regard. However, an appropriate regulatory framework for the organized retail sector in India has to be framed keeping in mind the Indian specificities. India has the highest shop density in the world with 11 shops per 1000 persons, much higher than the European or Asian countries. The potential social costs of the growth and consolidation of organized retail, in terms of displacement of unorganized retailers and loss of livelihoods is enormous. Regulation in India therefore needs to be more stringent and restrictive. There are broadly three ways in which the adverse impact of the rapid and unbridled expansion of organized retail can be felt: 1. Around 95% of the 12 million shops in India have a floor area of less than 500 square feet. The impact of the growing market share for organized retailers is being manifested in the falling sales for the unorganized retailers in several places. The NSSO surveys already indicate a significant decline of more than 12. 5 lakhs in the number of selfemployed retailers in urban India (by current weekly status) between 1999-2000 and 2004-05. Further acceleration in the growth of organized retail would eventually result in making business unviable for a large number of unorganized retailers, particularly in the event of a slowdown in consumption growth and retail sales. In the backdrop of huge unemployment and underemployment persisting in India, small-scale retailing still provides livelihood security to around 20 million urban workers and 12 million rural workers. Their displacement would further worsen the unemployment scenario. 2. Giant organized retailers use their monopoly buying power to squeeze small producers of agricultural as well as manufactured products. The experience of the farmers of 11 developing countries with the giant food retailers has been particularly bad. The farmers become dependent upon the inputs, credit and technology supplied by the food retailers and end up being at their mercy in terms of prices for their produce and quality standards. Contract farming, which is the preferred mode of operations as far as the agribusiness corporations and food retailers are concerned, has led to agrarian distress in many places. Moreover, uncontrolled diversification in agriculture away from foodgrains can imperil food security. In the backdrop of the crisis being already faced in Indian agriculture, the entry of large retailers with monopsonistic control can aggravate the situation. 3. The proliferation of large format retail outlets reshapes the urban landscape in myriad ways. Land use patterns change drastically, often in violation of city plans. Given the unplanned and chaotic path of urban development witnessed in India over the past decade and a half, and the pathetic state of urban infrastructure, the proliferation of large format retailers will only accelerate the undesirable trends of predatory real estate development and unsustainable pressures on urban infrastructure and the environment. Rather than enhancing choices for the consumers, especially the lower income groups, proliferation of large format retail stores would kill competition, lead to closure of neighbourhood markets and make consumers solely dependent upon the organized retailers. This would also increase the propensity to use private vehicles for shopping thus leading to more pollution. Regulation of the organized retail sector has to address all these areas of concern mentioned above. Organized retail cannot be allowed to grow in a way, which displaces existing unorganized retailers, jeopardizing livelihoods in the absence of other employment opportunities. The interests of the small producers, especially farmers, also have to be protected by preventing the emergence of local monopolies/monopsonies. It has to be ensured that competition is not stifled and potentially monopolistic practices in credit, input and output markets are not encouraged by the entry of large corporate retailers. Moreover, undue pressure on urban infrastructure and the environment arising out of the proliferation of large format retailers has to be prevented. 12 METHODOLOGY For finding out various details of our project we have to find the various factors which is making the shopping malls so attractive to the customer. is it the huge variety attainability, effortless business, service variety ambience, active marketing and cleanliness . e have to also find out the what is the impact of these malls on the small retail shops. We have to visit various shopping malls and by observation method we have to find out the various factors which is making these malls so attractive to the customer, we also need to interview the customer and ask them about their choice and preferences like what are the thing they like about the shopping malls that includes (variety, price shopping environment, service, cleanliness, attainability) etc. And for finding out the impact of these malls on the small retailers we need to interview some small retailer and know their opinion and position. 3 In addition, on most customer satisfaction projects we look to: ? ? ? ? ? ? Define customer service Measure customer expectations Measure customer perceptions Identify gaps between expectations and perceptions Identify priorities for improvement SWOT analysis of retail 14 Questionnaire For finding out the objective, a small survey has been done by me. 30 customers of different age, sex and economic class from 5 shopping malls (big bazaar, Spencer, city center, south city mall and subiksha) that I have visited based on their response this is what I have found. . what according to them are the factors which influence their behavior ,while going for shopping? 2. When asked what are the things they liked about shopping mall s? 3. When asked, Where do they do their regular monthly shopping? 4. When asked whether they are aware of the condition of the small retailer due to these shopping malls? 5. When people from the young age group were asked where they prefer shopping and why, this is what we found? 15 After interviewing 10 small retail shop owner from various parts of the city this is what I found. 1. hop owners when asked about the effects on their business when ever there is a shopping mall around the area 2. When asked, who according to them are the customers who are still loyal to them 3. When asked about the strategies they are adopting to fight with the situation? 4. When asked should the government interfere in between and give them protection? 16 FINDINGS 1. what according to them are the factors which influence their behavior ,while going for shopping? Following are the important factors according to them: 17 2. When asked what are the things they liked about shopping malls? Response in percentage price and service variety shopping environment cleanliness 0% 20% 51% 29% 18 3. When asked, Where do they do their regular monthly shopping? Response in percentage come to the shopping malls go to the small retailer 0% 0% 45% 55% 19 4. When asked whether they are aware of the condition of the small retailer due to theses shopping mall Response in percentage people said yes people said no people said they donââ¬â¢t know 10% 23% 67% 20 5. When people from the young age group were asked where they prefer shopping and why, this is what we found? Response in percentage of them preferred shopping in malls: price, environment and variety where the main factors according to them. of them preferred shopping in small retail outlets: distance of the shop from their home, shopping habits were the main reason according to them. 11% 89% 21 After interviewing 10 small retail shop owner from various parts of the city this is what I found 1. shop owners when asked about the effects on their business when ever there is a shopping mall around the area Response in percentage aid it affects their business very badly said it doesnââ¬â¢t affect their business 5% 95% 22 2. When asked, who according to them are the customers who are still loyal to them Manily People of the older age group for whom distance from there home is a prime factor and the customer with whom they had a very good and long relationship are the ones who are still loyal. 23 3. When asked about the strategies they are adopting to fight with the situation? 24 4. When asked should the government interfere in between and give them protection? Response in percentage aid yes, the government must act at once and give them some protection. said they donââ¬â¢t know 3% 97% 25 SWOT Analysis of retail(shopping malls)â⬠¦ A SWOT analysis of the Indian organized retail industry is presented below: Strength: 1. Retailing is a technology-intensive industry. It is technology that will help the organized retailers to score over the unorganized retailers. Successful organized retailers today work closely with their vendors to predict consumer demand, shorten lead times, reduce inventory holding and ultimately save cost. Example: Wal-Mart pioneered the concept of building competitive advantage through distribution information systems in the retailing industry. They introduced two innovative logistics techniques ? crossdocking and EDI (electronic data interchange). 2. On an average a super market stocks up to 5000 SKUs against a few hundreds stocked with an average unorganized retailer. Weakness: 1. Less Conversion level : Despite high footfalls, the conversion ratio has been very low in the retail outlets in a mall as compared to the standalone counter parts. It is seen that actual conversions of footfall into sales for a mall outlet is approximately 20-25%. On the other hand, a high street store of retail chain has an average conversion of about 50-60%. As a result, a stand-alone store has a ROI (return on investment) of 25-30%; in contrast the retail majors are experiencing a ROI of 8-10%. 2. Customer Loyalty: Retail chains are yet to settle down with the proper merchandise mix for the mall outlets. Since the stand-alone outlets were established long time back, so they have stabilized in terms of footfalls merchandise mix and thus have a higher customer loyalty base. 6 Opportunity : 1. The Indian middle class is already 30 Crore is projected to grow to over 60 Crore by 2010 making India one of the largest consumer markets of the world. The IMAGES-KSA projections indicate that by 2015, India will have over 55 Crore people under the age of 20 reflecting the enormous opportunities possible in the kids and teens retailing segment. 2. Org anized retail is only 3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p. a. and reach INR 1,00,000 Crore by 2010. 3. Percolating down : In India it has been found out that the top 6 cities contribute for 66% of total organized retailing. While the metros have already been exploited, the focus has now been shifted towards the tier-II cities. The retail boom, 85% of which has so far been concentrated in the metros is beginning to percolate down to these smaller cities and towns. The contribution of these tier-II cities to total organized retailing sales is expected to grow to 20-25%. 4. Rural Retailing: Indias huge rural population has caught the eye of the retailers looking for new areas of rowth. ITC launched Indias first rural mall Chaupal Saga offering a diverse range of products from FMCG to electronic goods to automobiles, attempting to provide farmers a one-stop destination for all their needs. Hariyali Bazar is started by DCM Sriram group which provides farm related inputs services. The Godrej group has launched the concept of agri-stores named Adhaar which offers agricultural products such as fertilizers animal feed along with the required knowledge for effective use of the same to the farmers. Pepsi on the other hand is experimenting with the farmers of Punjab for growing the right quality of tomato for its tomato purees pastes. 27 Threats : 1. If the unorganized retailers are put together, they are parallel to a large supermarket with no or little overheads, high degree of flexibility in merchandise, display, prices and turnover. 2. Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to windowshopping. 28 Recommendations Framework for a National Policy on Regulating Organized Retail Small retailers need protection and policy support in order to compete with organized retail. The Ministry of Housing and Urban Poverty Alleviation has formulated a National Policy for Urban Street Vendors. The policy proposes several positive steps to provide security to street vendors considering it as an initiative towards urban poverty alleviation. However, what is required is a more comprehensive policy, which addresses the needs of small retailers, especially in terms of access to institutional credit and know how to upgrade their businesses. A regulatory framework for organized retail should also be framed. Since the operations of organized retailers impact upon various sectors of the economy, policy guidelines should be framed involving all the relevant Departments, namely Commerce, Agriculture and Urban Development. Moreover, since regulation of the large format retailers would mainly be in the domain of the states and local bodies, State Governments have to be consulted and involved in the process of framing policy guidelines. A Central legislation or a Model legislation, which can be enacted by the State Governments, may also be considered for this purpose. In addition, the UPA Government should also abandon the moves to permit FDI in retail trade through the back door, as in the case of the joint venture between Wal-Mart and Bharti whereby the former proposes to operate in the cash-and-carry segment while the latter in the front-end. It is more than obvious that this proposed joint venture is nothing but a subterfuge, to circumvent the existing policy regime, which does not allow FDI in retail. The entry of giant MNCs like the Wal-Mart, TESCO, Carrefour etc, besides 29 ccelerating manifolds the already rapid growth of organized retail, would also sabotage any attempt by the Government to regulate the sector in order to protect the interests of the small retailers and farmers. The UPA Government should take a categorical position on this issue. Not allowing MNCs to operate in the retail sector should be the starting point of the national policy on retail. The issues, which need to be addressed in the regulatory framework for organized r etail, have already been discussed above. Some suggestions are made below which seek to address those issues: A Licensing System for Organized Retail 1. A system of licensing should be introduced for organized retail. Any retail outlet with floor area over an appropriate minimum floor area should require prior license from local authorities (city corporations or municipalities). Corporate entities should not be allowed to operate retail outlets below the specified minimum floor area 2. The authority to grant licenses should be the urban local bodies. A dedicated committee/board/department should be set up by the urban local bodies, with representation from street vendors and small retailer associations, which should be empowered to grant licenses to organized retailers. . The system should be devised in a manner so that there is transparency in the process of granting licenses in order to prevent corrupt practices. A process of open bids for granting licenses may be considered. 4. Considering the multiplicity of formats of organized retail, there should be separate sets of regulations for each format, based on floor area. Slabs shoul d be set for the different retail formats, like discount stores, supermarkets, hypermarkets, shopping malls etc based on floor area. 5. Licenses for each format should be given on the basis of a population criterion, i. e. ot more than X number of large format retail stores of Y format per Z population. The criteria may vary between states and cities depending upon the nature of the retail sector and needs of consumers. However, a commonality should exist in terms of assessing the employment impact by the local authorities 30 in a scientific as well as democratic manner, before granting license for a large format retail outlet. 6. There should be appropriate caps both on the total number of large format retail outlets that are being granted licenses in particular areas as well as on the maximum floor area for a retail outlet. 7. Retail outlets above a certain floor area should not be allowed to operate within existing commercial zones/areas. In case a license is granted for a large format retailer within an existing commercial area, it should only be on the basis of an agreement to share a substantial proportion of its floor area with small retailers at concessional rent. The allotment of space to small retailers in such cases should be done by the license issuing authority. 8. Giant retail outlets like hypermarkets, which attract large numbers of customers should have adequate parking space and should ideally be located outside city limits. Environmental Impact assessment should also be mandatory for giant retail outlets whose floor area exceeds a specified limit. 9. Penal provisions, including withdrawal of licenses, should be laid down for violation of the terms and conditions of licenses by organized retailers. Governmentââ¬â¢s Role in Preventing Private Monopolies 1. A single large format retailer should not be allowed to capture a large market share. For this it is important to restrict the number of retail outlets that a single private entity can open in a city, state as well as region. Under no circumstances should a national level monopoly be allowed to develop in the retail sector. 2. There should be guidelines to prevent predatory pricing and below-cost sales by organized retailers. A mechanism should be set up where complaints against predatory pricing can be registered by small retailers. The Competition Commission in India is not suitably equipped to handle such issues. A dedicated mechanism is required for this purpose. 3. In order to prevent the development of big private monopolies in retail trade, it is also important for the Government to ensure its presence in the market. Several 31 Government marketing agencies exist, both at the Central as well as State levels. With a few exceptions, these agencies have been experiencing decay, owing to various factors. These marketing agencies should be revived and encouraged to grow and compete with private large format retailers. 4. Consolidation of several Government marketing agencies in order to create a few big public sector retail chains should be seriously considered, which can also invest in developing modern supply chain infrastructure. Panchayati Raj Institutions (PRIs) should be involved in the administration of cold storages and procurement centres. . Encouragement should be provided to the existing retail chains in the cooperative sector. New retail cooperatives should also be promoted. Partnerships between existing Government marketing agencies and cooperatives can also be considered, especially in food retail where synergies exist. 6. The State Governments or urban local bodies should levy a cess on the VAT on all goods sold by large format retail outlets (including those in the public sector) in order to create a level playing field between the organized and unorganized retailers. Revenues generated from the cess can be used to create a dedicated fund to provide infrastructure support, financial assistance or cheap credit for unorganized retailers to improve and upgrade their operations. 7. Tax incentives should not be provided, either by the Central or State Governments, for the setting up of procurement/distribution centres or ââ¬Å"rural business hubsâ⬠by private players. Neither should tax breaks be provided to private players for contract farming. Safeguarding Farmersââ¬â¢ Interests 1. Handing over farmland to food retailers for contract farming should not be permitted. Rules for contract farming should ensure that there is no possibility of farmers being alienated from their land, even if there is a failure in meeting contract commitments. 2. Contract farming should be regulated and monitored by the Government to protect the interests of farmers. Farmers should be encouraged to form groups or 32 cooperatives in order to enter into contracts collectively with corporate rather than entering into individual contracts. 3. The processes of credit provision linked to input supplies and subsequent purchase of the crop, all by one private player, need to be regulated carefully by State authorities and PRIs. Supply of inputs like seeds need to be monitored by the Government. It is also important to ensure that monoculture is avoided. 4. It should be ensured that the farmers are not denied the opportunity of selling their produce over and above the quantity specified in the contract to other agencies at a price higher than what is specified in the contract. Farmers also need to be protected from arbitrary refusal by the contracting parties to buy their produce on grounds of ââ¬Ëpoor qualityââ¬â¢. The Government should reserve the right to intervene in such contracts in situations when they are found to be operating to the detriment of farmersââ¬â¢ interests. . Large procurement centres created by corporate retailers should compulsorily have separate space for Government agencies. The scope of activities of the Government agencies would depend on the scale of operations. They may range from a single information centre for Government services to various Government agencies supplyin g inputs, providing extension services, disbursing credit and undertaking procurement. Several State Governments have amended their APMC Acts in accordance with the Model APMC Act framed by the Central Government. That model Act itself needs to be changed incorporating the suggestions made above. State Governments should also be persuaded to do the same. 6. It has to be ensured that a single corporate retailer does not monopolize procurement operations in a district or area. It is therefore absolutely critical that both public procurement agencies and cooperatives are given support, incentives and freedom to compete with the corporate retailers. This would require special initiatives from the State Governments to reinvigorate the Government agencies. The Central Government should also provide adequate funds required for the purpose. 33 7. Private procurement of food grains by large players who can manipulate the market should be discouraged. The experience of the last two years shows how the free hand given to corporate players has led to shortfalls in public procurement necessitating wheat imports. There is an urgent need to strengthen and expand the public procurement machinery into more areas and provide it with the required flexibility to ensure adequate procurement at remunerative prices. Private procurement of food grains, wherever it takes place, should be closely monitored by the PRIs and the Government. 8. Food retailers or other agribusiness companies should not be allowed to corner and hoard food grains stocks under any circumstances. To prevent cornering of stocks by private players with the associated potential for speculation, there should be rules for public disclosure of stock holding levels. Public agencies should be empowered to purchase food grains from the private holders at prespecified prices if their stocks exceed a specified level. 4 CONCLUSION After looking at the above data we have come to a conclusion that presently there is a tend of considerable increase of shopping malls in all the metro cities , small towns and a large section of middle class , upper middle class people are coming for shopping because of the following reasons: 1. Customers convenience for shopping. Items from food to clothing, grocery to electronics are available under one ro of. 2. Better environment and improved customer service. 3. compitive price with seasonal discount various gift scheme. 4. Various options to the customer for choosing brand and variety. 5. Ample scope of promoting sales and enhance brand image. 6. Availability of parking space for their car 7. Scope of employment at local area for various segment. Considering mash rooming of shopping mall, small business man, shop owners and farmers are facing acute financial problem as their business transactions are reducing sharply. Loosing employment by the employee of small shop owners, many of them who were dependent on the small shop for their living are facing the heat. 5 On one hand where the shopping malls are slowly capturing the market due their superior power and size for which they are able to attract more and more customers towards them, on the other hand due to growing trend of shopping mall , especially the farmers and the small shop owners of groceries and other house hold goods are affected as considerable number of customers are shopping these items from shopping malls instead of normal market, and t he profit margin is slopping towards the shopping mall To encounter the situation it is required to impose rule or preferably ban by the concerned authority to restrain sales of some particular items (fruit, vegetables and some other glossary product) from shopping mall. This will give the small shop owner and the farmers some protection against the giant shopping malls, so that they can get back to their normal state. 36 Bibliography www. google. com http://www. ammas. com/topics/Market_Research/a144646. html http://www. bigmallrat. com/types-of-malls. tml http://www. newworldencyclopedia. org/entry/Shopping_mall http://www. amazon. com/gp/richpub/syltguides/fullview/R25NB8OBISEFAF http://www. ehow. com/about_4570916_history-shopping-mall. html http://www. answers. com/topic/shopping-mall retail. about. com/od/location/a/retail_location. htm www. trulia. com/ /Shopping /What_types_of_shopping_are_available_in_or_around_ -4353 valuationresources. com/ /SIC6512ShoppingCenters. htm www. wilsonweb. com/search/cat. php? querytype ca_Mall 37
Planet Warming Essay Example For Students
Planet Warming Essay AN INTRODUCTIONAccording to the National Academy of Sciences, the Earths surface temperature has risen by about 1 degree Fahrenheit in the past century, with accelerated warming during the past two decades. There is new and stronger evidence that most of the warming over the last 50 years is attributable to human activities. Human activities have altered the chemical composition of the atmosphere through the buildup of greenhouse gases primarily carbon dioxide, methane, and nitrous oxide. The heat-trapping property of these gases is undisputed although uncertainties exist about exactly how earths climate responds to them. Go to the Emissions section for much more on greenhouse gases. Our Changing AtmosphereEnergy from the sun drives the earths weather and climate, and heats the earths surface; in turn, the earth radiates energy back into space. Atmospheric greenhouse gases (water vapor, carbon dioxide, and other gases) trap some of the outgoing energy, retaining heat somewhat like the glass panels of a greenhouse. Without this natural greenhouse effect, temperatures would be much lower than they are now, and life as known today would not be possible. Instead, thanks to greenhouse gases, the earths average temperature is a more hospitable 60F. However, problems may arise when the atmospheric concentration of greenhouse gases increases. Since the beginning of the industrial revolution, atmospheric concentrations of carbon dioxide have increased nearly 30%, methane concentrations have more than doubled, and nitrous oxide concentrations have risen by about 15%. These increases have enhanced the heat-trapping capability of the earths atmosphere. Sulfate aerosols, a common air pollutant, cool the atmosphere by reflecting light back into space; however, sulfates are short-lived in the atmosphere and vary regionally. Why are greenhouse gas concentrations increasing? Scientists generally believe that the combustion of fossil fuels and other human activities are the primary reason for the increased concentration of carbon dioxide. Plant respiration and the decomposition of organic matter release more than 10 times the CO2 released by human activities; but these releases have generally been in balance during the centuries leading up to the industrial revolution with carbon dioxide absorbed by terrestrial vegetation and the oceans. What has changed in the last few hundred years is the additional release of carbon dioxide by human activities. Fossil fuels burned to run cars and trucks, heat homes and businesses, and power factories are responsible for about 98% of U.S. carbon dioxide emissions, 24% of methane emissions, and 18% of nitrous oxide emissions. Increased agriculture, deforestation, landfills, industrial production, and mining also contribute a significant share of emissions. In 1997, the United States emitted about one-fifth of total global greenhouse gases. Estimating future emissions is difficult, because it depends on demographic, economic, technological, policy, and institutional developments. Several emissions scenarios have been developed based on differing projections of these underlying factors. For example, by 2100, in the absence of emissions control policies, carbon dioxide concentrations are projected to be 30-150% higher than todays levels. Changing ClimateGlobal mean surface temperatures have increased 0.5-1.0F since the late 19th century. The 20th centurys 10 warmest years all occurred in the last 15 years of the century. Of these, 1998 was the warmest year on record. The snow cover in the Northern Hemisphere and floating ice in the Arctic Ocean have decreased. Globally, sea level has risen 4-8 inches over the past century. Worldwide precipitation over land has increased by about one percent. The frequency of extreme rainfall events has increased throughout much of the United States. Increasing concentrations of greenhouse gases are likely to accelerate the rate of climate change. Scientists expect that the average global surface temperature could rise 1-4.5F (0.6-2.5C) in the next fifty years, and 2.2-10F (1.4-5.8C) in the next century, with significant regional variation. Evaporation will increase as the climate warms, which will increase average global precipitation. Soil moisture is likely to decline in many regions, and intense rainstorms are likely to become more frequent. Sea level is likely to rise two feet along most of the U.S. coast. .ue248f690f43c692fe287ef5acf6350ff , .ue248f690f43c692fe287ef5acf6350ff .postImageUrl , .ue248f690f43c692fe287ef5acf6350ff .centered-text-area { min-height: 80px; position: relative; } .ue248f690f43c692fe287ef5acf6350ff , .ue248f690f43c692fe287ef5acf6350ff:hover , .ue248f690f43c692fe287ef5acf6350ff:visited , .ue248f690f43c692fe287ef5acf6350ff:active { border:0!important; } .ue248f690f43c692fe287ef5acf6350ff .clearfix:after { content: ""; display: table; clear: both; } .ue248f690f43c692fe287ef5acf6350ff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue248f690f43c692fe287ef5acf6350ff:active , .ue248f690f43c692fe287ef5acf6350ff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue248f690f43c692fe287ef5acf6350ff .centered-text-area { width: 100%; position: relative ; } .ue248f690f43c692fe287ef5acf6350ff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue248f690f43c692fe287ef5acf6350ff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue248f690f43c692fe287ef5acf6350ff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue248f690f43c692fe287ef5acf6350ff:hover .ctaButton { background-color: #34495E!important; } .ue248f690f43c692fe287ef5acf6350ff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue248f690f43c692fe287ef5acf6350ff .ue248f690f43c692fe287ef5acf6350ff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue248f690f43c692fe287ef5acf6350ff:after { content: ""; display: block; clear: both; } READ: Interviewing My Roommate EssayCalculations of climate change for specific areas are much less reliable than global ones, and it is unclear whether regional climate will become more variable. TrendsData on a wide variety of environmental indicators are consistent with the
Tuesday, April 21, 2020
Objectification of women free essay sample
Ericsson Introduction and thesis I will clearly state how my argument will be structured for prostitution through the various articles and philosophers I have studied. I shall also outline how I will come to my conclusion. Body An outline of my basic arguments will be presented with supporting sub arguments, these will include all the above references. I will use both Primoratz and Nussbaum to back up my conclusion. I will then evaluate and analyse their arguments in order to further support my view for prostitution. Then I will look at views that are opposed to the legalisation of prostitution through Yolanda Estes who defends Kantian ethics. After evaluating this I will come up with various responses. Conclusion look at objections I was unable to argue against as lack of space, also look at my overall argument and see implications of accepting the conclusion. Essay plan Although we are sometimes justified in withdrawing or withholding life sustaining treatment for someone who is terminally ill and suffering, we could never be justified in killing such a person? Critically discuss the claim? Intro Define what passive and active euthanasia are and their basic differences, Discuss the various arguments that you will look at and show your point of view for the essay State the part of the world that you will be discussing, both the us and uk Main body Body will be split into two main arguments, my first argument will discuss the moral difference between killing and letting a person die. We will write a custom essay sample on Objectification of women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I will use various references and examples from the articles and books noted. My argument will attempt to show that their can be no yes or no answer to the question as each case is very specific and should be taken on its own merits and not by one law. I will then look at various examples where courts have both ruled for and against passive and active euthanasia, critically discussing the decisions and as to weather they were morally permissible. I will then attempt to add a philosophical standpoint such as utilitarianism or Kantian ethics to further prove my original argument. After this I will also add counter arguments and attempt to provide possible responses in order to strengthen my argument. Conclusion Here I will summarise my viewpoint and show various arguments that I may have added if I had more space.à I will then attempt to finish my essay with a quotation from one of the various articles that both agrees with and summarises my stance. Objectification of women free essay sample Main Arguments Primoratz ââ¬Å"whatââ¬â¢s wrong with prostitution? â⬠(à Vol. 68, No. 264, Apr. , 1993à ) Nussbaum ââ¬Å"taking money for bodily servicesâ⬠Yolanda Estes ââ¬Å"moral reflections on prostitutionâ⬠Sources The philosophy of sex contemporary readings, Alan Soble and Nicholas. P. Power, Rowman Littlefield,à Jan 1, 2002 Prostitution and pornography: ââ¬Å"philosophical debate about the sex industryâ⬠Charges against prostitution: an attempt at a philosophical assessment, Chicago journals, à Vol. 0, No. 3, Apr. , 1980 Lars. O. Ericsson. Introduction and thesis I will clearly state how my argument will be structured for prostitution through the various articles and philosophers I have studied. I shall also outline how I will come to my conclusion. Body An outline of my basic arguments will be presented with supporting sub arguments, these will include all the above references. I will use both Primoratz and Nussbaum to back up my conclusion. I will then evaluate and analyse their arguments in order to further support my view for prostitution. We will write a custom essay sample on Objectification of women or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Then I will look at views that are opposed to the legalisation of prostitution through Yolanda Estes who defends Kantian ethics. After evaluating this I will come up with various responses. Conclusion look at objections I was unable to argue against as lack of space, also look at my overall argument and see implications of accepting the conclusion. Essay plan Although we are sometimes justified in withdrawing or withholding life sustaining treatment for someone who is terminally ill and suffering, we could never be justified in killing such a person? Critically discuss the claim? Intro Define what passive and active euthanasia are and their basic differences, Discuss the various arguments that you will look at and show your point of view for the essay State the part of the world that you will be discussing, both the us and uk Main body Body will be split into two main arguments, my first argument will discuss the moral difference between killing and letting a person die. I will use various references and examples from the articles and books noted. My argument will attempt to show that their can be no yes or no answer to the question as each case is very specific and should be taken on its own merits and not by one law. I will then look at various examples where courts have both ruled for and against passive and active euthanasia, critically discussing the decisions and as to weather they were morally permissible. I will then attempt to add a philosophical standpoint such as utilitarianism or Kantian ethics to further prove my original argument. After this I will also add counter arguments and attempt to provide possible responses in order to strengthen my argument. Conclusion Here I will summarise my viewpoint and show various arguments that I may have added if I had more space.à I will then attempt to finish my essay with a quotation from one of the various articles that both agrees with and summarises my stance.
Thursday, April 16, 2020
Famous Person Essay Sample - The Easiest Resources to Find!
Famous Person Essay Sample - The Easiest Resources to Find!There are many resources for famous person essay samples available online. Some of them can be fairly simple, but others are not so simple to understand. It is important to take your time to look through these resources and find something that is easy for you to understand. Not only will this help you to gain more knowledge about a particular famous person, but it will also help you find a good resource for an essay sample.One resource that should be easy to understand is the Writing Center. This is one resource that has a section dedicated to famous people. In this section, the writer can see how many different famous people the writer has read about. The amount of knowledge that you gain from this article on a particular famous person is very helpful in improving your writing skills. Not only will this information help you to write better essays, but it will also help you build up your self confidence.Another famous person essay sample that is extremely easy to understand is the Knowledge Pool. This is a great resource for any writer that is trying to gain knowledge about famous people. In this article, you will find several resources on famous people that you can use for your own essays. One of the best resources on this resource is the Celebrity Quiz that has over one hundred questions about famous people.This article on Writing Center will help you learn a lot about famous people that you may not know. The articles are very informative, easy to understand, and provide you with a good number of ways to use as well as arguments about famous people. The article is one of the most popular writing resource on the website.The internet is filled with many different sources that you can use for a famous person essay sample. The first thing that you want to do is to look for a good resource on the internet. When you search the keywords 'famous person essay sample,' you will see many different resources. As stated before, the Writing Center is a great resource for learning about famous people. When you search this resource, you will see several different options available to you that can help you gain a lot of knowledge on a famous person.Another resource that is easy to understand is the Writing Center. Here, you will find articles that give examples of famous people. You will also learn about famous people that you may not know and see ways that they can help you in your writing. This is an excellent resource to use for your writing assignments.A great resource that many people use when they are looking for online essay samples is the Internet. This is a great way to search for a good resource for writing skills that is not too difficult to understand. Not only is the essay writing sample easy to understand, but it will also provide you with knowledge on how to develop an essay topic that you can use. It is a good idea to take your time to look through the many different essay writin g samples that are available online and to find a resource that you can use to help you become a better writer.Finding a good resource for a famous person essay sample is not hard. If you take the time to look for a resource online that is easy to understand, it will be easier for you to learn about famous people and to write better essays. You can get a lot of free information from the Internet by looking at the essay writing samples that are available on this resource.
Monday, March 16, 2020
Average GRE Scores for Top Public Universities
Average GRE Scores for Top Public Universities Many graduate schools have taken the average GRE scores for incoming graduate students off of their websites. Theyre not publishing the rankings in many cases. However, some graduate schools are willing to post average rangesà of scores for incoming grad students, although most of those scores are arranged by intended major rather than by the schools statistics. If youre interested in seeing the most up-to-date GRE scores by intended major, then take a peek at the link provided. Otherwise, read on for the average GRE scores as listed for top public universities for a select few of their majors - Engineering and Education - as published in US News and World Report.à GRE Scores Information If you are confused perusing these scores because you expected to see numbers in the 700s, then Im betting youre probably still thinking about the old GRE score system which ended in 2011. Currently, average GRE scores can run anywhere between 130 - 170 in 1-point increments. The old system assessed students with a scale from 200 - 800 in 10-point increments. If you took the GRE using the old system and want to see what your approximate GRE score would be on the new scale, then check out these two concordance tables. Please note, however, that GRE scores are only valid for five years, so July 2016 was the last time students with GRE scores in the prior format were able to use them.à GRE Verbal Concordance TableGRE Quantitative Concordance Table University of California -à Berkeley: Engineering:à Quantitative: 165 Education Verbal: 149Quantitative: 155 University of California - LA: Engineering:à Quantitative: 162 Education Verbal: 155Quantitative: 146 University of Virginia: Engineering:à Quantitative: 160 Education Verbal: 160Quantitative: 164 University of Michigan ââ¬â Ann Arbor: Engineering:à Quantitative: à 161 Education Verbal: NAQuantitative: NAà University of North Carolina ââ¬â Chapel Hill: Engineering:à Quantitative: 160 Education Verbal: 158Quantitative: 148 College of William and Mary: Education Verbal: 156Quantitative: 149 University of California ââ¬â San Diego: Engineering:à Quantitative: NA Education Verbal: NAQuantitative: NAà University of Illinois ââ¬â Urbana/Champaign: Engineering:à Quantitative: 170 Education Verbal: 156Quantitative: 160 University of Wisconsin ââ¬â Madison: Engineering:à Quantitative: 168 Education Verbal: 158Quantitative: 149 University of Washington: Engineering:à Quantitative: 170 Education Verbal: 156Quantitative: 147 Pennsylvania State: Engineering:à Quantitative: 170 Education Verbal: 154Quantitative: 145 University of Florida: Engineering:à Quantitative: 169 Education Verbal: 155Quantitative: 155 University of Texas ââ¬â Austin: Engineering:à Quantitative: 170 Education Verbal: 158Quantitative: 152 Georgia Institute of Technology: Engineering:à Quantitative: 164 Ohio State University: Engineering:à Quantitative: 169 Education Verbal: 156Quantitative: 151 Texas AM: Engineering:à Quantitative: 163 Education Verbal: NAQuantitative: NA So Are My Scores Going to Get Me In? There are a number of factors that go into your admittance into one of these top public universities. And although your GRE scoresà areà important, they are not the only things considered by admissions counselors, as I am sure you already know. Make sure your application essay is top-notch and that you have secured stellar recommendations from those professors who know you best in undergrad. And if you havent worked on that GPA already, then now is the time to ensure youre getting the best grades you possibly can in case your GRE score isnt exactly what you wanted it to be.
Friday, February 28, 2020
An Evaluation of How Emotion Affects Reason as a Way of Knowing Essay
An Evaluation of How Emotion Affects Reason as a Way of Knowing - Essay Example In the views of some philosophers, emotion and reason are categorized as opposite forces. Other philosophers have established an existing relationship between emotions and reasoning, placing them on a similar continuum. This paper will analyse the ways in which emotions have influenced reason positively, hence yielding positive results. Moreover, the paper will analyse the ways in which emotions can deter the power of reason. An emotions result from an evident reaction exhibited by human beings when faced with different situations. A range of emotions does exist, such as love, joy, anger and many others. There are times when emotions affect reason in constructive ways and hence result to a source of knowledge. One of the emotions that can affect reason positively is empathy. This emotion prompts an individual to visualize the feelings of others and not just the feelings of the self. Therefore, empathy influences reason and introduces certain aspects that serve as sources of knowledge. For example, empathy can help an individual perceive a signpost, a direction, an alarm bell or even present a warning. In this way, empathy promotes the use of reason in gaining new knowledge (Lanteri, Chelini & Rizzello, 2008). Emotions also have the potential of affecting our reason and developing new systems of judgments. For example, all human experiences have been described as affective and have a level of emotional context. This typically means that all the senses of an individual involve a measure of reasoning and have the potential to evoke a certain emotion at the end. This view is supported by the fact that all human experiences exhibit emotional reaction. Therefore, the emotions emerging from a certain experience may help the individual to determine whether to undertake the action or not, for example, jumping down a cliff is an experience that evokes immense fear. The fear evoked by that experience has
Wednesday, February 12, 2020
How We Change Essay Example | Topics and Well Written Essays - 500 words
How We Change - Essay Example We have made this world a global village where it is more than just easy to move from one place to other in a matter of hours and communicate with each other in a blink. But, to gain something, we had to lose something and that something we lost to achieve this marvelous world of today is care for each other. Although we have every means of communication and stay connected, we have lost the will and time to say hello to our loved one. Peter Lovenheim in the article ââ¬Ëwont you be my neighborââ¬â¢ and William Deresiewicz in article ââ¬Ëfaux friendshipsââ¬â¢ most beautifully and with complete facts, describe these losses to mankind throughout its evolution and progression. Lovenheim describes our society of today in a way that it makes us all stop for a moment and think that ââ¬Ëwhat and where we did something so wrong that we are at a stage of total societal collapse today. Although we have progressed and evolved a lot to provide us with all the facilities and necessities of life, we have no time to be with each other. We have the means as said by Lovenheim like internet, faster travelling routes and cheaper travelling expenses. We st ill find it so hard to meet each other in person and form a strong societal bonding. William Deresiewicz also explains the loss of mankind by stating that we, the men of 21st century are suffering from ââ¬Ëfacebook syndromeââ¬â¢. He states that because of so much advancement in technology, we are now dependent on it to communicate with each other. The author states by giving the example of friendships that we have forgotten to interact with each other on a more personal level. Friendships of today are limited to facebook and twitter etc. and it is the screen of our computers and smart phones that we are friends with rather than being friends with a real person. Both these articles show how the human species has changed over time. We have no time to be with each other and
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